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“Official Rebrand is about fluidity, not rigidity.
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I also promote a non-binary approach to life, by taking gendered clothing and transforming it into non-gendered clothing,” says the creative. “With Official Rebrand, I hope to redefine what it means to be sustainable within the both fashion industry and the art world. MI Legget is a non-binary artist behind the gender-free upcycled fashion label, Official Rebrand (OR?!). Rachel tells Teen Vogue, “I am a queer-identified woman running a queer brand, and the most important aspect of that, for me, is trying to always look holistically at what we are doing, and how we’re positioning ourselves within the crapitalist destruction machine.” Aiming to provide options for individuals whose choices fall outside of heteropatriarchal fashion and gender binaries, the creative is also the founder of newly launched androgynous swimwear and jumpsuit brand, Hirsuit. “Otherwild has always aimed to give voice and space to queer and feminist-identified, as well as lesser-known or underrepresented, artists and designers,” says Rachel. Started by Rachel Berks, a queer woman who splits her time between Los Angeles and Brooklyn, Otherwild is a studio and retail store offering cool jewelry including vagina charm necklaces, fashion such as “gender is a drag” tees, and much more, in addition to serving as a gathering space that hosts workshops and events. Support this diverse, queer-led platform here. Dan hopes to also be a role model for other queer folks, particularly nonbinary kids who want to be entrepreneurs but don’t see many genderqueer CEOs around. In this way, Radimo LA is a truly gender-neutral and inclusive shopping experience.
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“I already knew of so many queer & trans owned brands but they were smaller and didn't have the means to shoot a big genderqueer campaign.” The creative decided to bring these brands together - including FLAVNT Streetwear and makeup by Fluide Beauty - on one platform and make sure every item is presented on at least three different skin tones, body types, and gender presentations. “Nothing about their campaigns or products felt gender-neutral and it felt so blatantly exploitative,” they tell Teen Vogue. Radimo LA, an online retailer and community focused on queer products, was born out of founder Dan Owen’s frustration with seeing big brands like H&M, Zara, Forever21 producing gender-neutral collections. This content can also be viewed on the site it originates from. Under their “radically visible” fashion brand, they’re able to work with clients -the majority of which are disabled people, people with sensory sensitivities, transgender/ non-binary people, and fat/plus-sized people - on custom orders that specifically cater to their needs.“In the face of what society tells them to hide, my clients are unapologetic individuals who want to celebrate and highlight their bodies,” they say. Beyond this, Sky always dreamt of making gender affirming garments in high school when they could not access a chest binder.
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“I make myself stretchy pants with soft waistbands, which accommodate my stomach pain as well as seams on the outside for my sensory sensitivities,” says the now 27 year old. The brand was started by interdisciplinary artist Sky Cubacub, a non-binary queer disabled Filipinx individual, after they experienced a chronic illness in college.
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Based in Chicago, Rebirth Garments is a line of gender non-conforming clothing for the full spectrum of gender, size and ability.